17 Oct How to Promote Your Business through Digital Marketing
Digital is the new way of doing things. Everything we are searching or asking for can be found on digital platforms. The internet has taken the world by storm and people are gladly swirling around with it, rendering not even an ounce of thought at saving oneself. The internet is truly a place of wonder.
It has emerged out to be the undefeated power that seems to have everybody under its control. Digital marketing is one tool that has been helping businesses gain acknowledgement through online mediums for better visibility, more conversions, better ROI, greater revenue, and basically improved business.
Every business, whether it is new or old, is coming around to take the aid of digital marketing. There are many ways in which you can promote your business through digital marketing.
But before we get around to that part, let us get along the initial parts too.
What is Digital Marketing?
Digital marketing is promotion of business with the help of internet. It acts as an umbrella term for many sub terms such as:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Email Marketing
- Content Marketing
And many others, but these are the most frequently employed types of digital marketing.
Questions to ask yourself before you start to promote your business through digital marketing:
- Who is my target audience?
- Where can I find my target audience?
- Shall I hire a digital marketing expert?
- What are the best platforms for digital marketing?
- Will digital marketing work for my business?
- How effective is digital marketing?
Once you have asked these questions and answered them for yourself, it is time to get onto the real deal – promoting your business through digital marketing.
- Get a Website:
Getting a website developed for your business is an important aspect of digital marketing. It is basically your introductory step into the digital world.
Your website will become the focal point and primary point of interaction between you and your potential customers. Most people prefer to take a good tour of a business’ website before actually doing business with them or making a purchase.
So, get your business a suitable business website that has all the necessary aspects covered such as home page, about us page, contact information, details of products and services, testimonials, etc.
- Search Engine Optimization (SEO):
The maximum number of people go to search engines such as Google and Bing to get an answer to their query or search for products and services. In the terms of digital marketing, keywords are the main words that are used by people when creating a query.
These keywords become the focal point of digital marketers and are used in content creation to make the created content more SEO friendly so that your website pops up on the first page of the search engine once a query is generated using the same keywords as yours.
As simple as it might sound, the task is a little tedious and best left to be supervised by an SEO expert.
- Search Engine Marketing (SEM):
Search Engine Marketing is also digital marketing through search engines but differs on the ground that SEO is generating organic traffic i.e. through unpaid methods. Whereas, SEM generated inorganic traffic i.e. through paid methods.
Basically, SEM is practiced by businesses that want to make sure their website pops up on the top when their relevant keyword is typed. They are supposed to pay to Google for every time a person clicks on their page. This method of digital marketing is also called Pay Per Click (PPC).
There is a little ‘Ad’ written on the corner to let visitors know that your position is the result of a paid advertising campaign rather than an organic one. While it is effective, because a lot of people who click on PPC generated ads ends up in conversions, most people prefer not to even click on such ads.
- Social Media Marketing (SMM):
Social media is what keeps not just the teenagers engaged but the adults as well. More than half of the people who have a working internet connection are on social media platforms and a large number of them use it to get new information, be it products or services.
But your business is different from other businesses and you have to decide which social media platform or platforms suits you and your business the best. It has to be chosen not on the basis of which one you like the bets but on the basis that where are you most likely to find your target audience.
Once you have done your study and research, you can get down to make accounts for your business on the selected social media platforms and do not forget to link it lack to your website.
Here are the most common social media platforms for business expansion:
- Email Marketing:
It is probably one of the oldest forms of digital marketing. It lost most of its glamour because of the over usage or rather abuse. Every business – old, recent and upcoming made use of email marketing to get into the computer screens of their target audience.
The ways of digital marketing have changed drastically. While there are abundance of new forms of digital marketing, old ones like email marketing are still on the run.
However, that does not mean that the way email marketing was carried out hasn’t changed. There is a great leap of change in how it was done a decade ago and how it is used today. While the emails were more generic earlier, now you can get down to make different types of emails and send them off to clients divided on multiple grounds.
- Content Marketing:
Content has taken various forms and shape when we talk about in today’s context. There is not just written words anymore. There are pictures, infographics, podcasts, videos, brochures, ebooks, blog posts, and what not.
Everything that can lure in a customer for you is content and when you make it from the point of view of your client for it to yield profits for you, then it is content marketing.
People believe what they see and content gives them an insight into your business and also the products and services and all the information related to it, when done correctly.
To promote your business through digital marketing is not an exceedingly complex task. However, if you are just tarring out your online journey, then it is better to lay the strings of your digital marketing in the hands of an expert for them to give a better commencing sail to your business.