Lead generation is the marketing process wherein the interest in a service or a product is stimulated with the purpose of developing a sales pipeline.
Digital channels are often made use of for generating leads. However, significant changes have taken place in the past few years.
Why use Lead Generation services?
- Build databases with users inclined towards your brand
- Improves customer loyalty
- Speeds up the online sales process
- Helps detect attractive areas for potential clients
- Makes feedback between customer & company easier
- Generates more traffic
- Better conversion rates