08 Oct What Is The Difference Between Social Media Marketing & Digital Marketing?
Digital marketing has changed the way marketing has been done in the past years. It has a straightforward approach – sell directly to the consumers on a global level.
Digital marketing employs all possible digital channels to create awareness as well as promote the services or products to their target audience. Online marketing, mobile marketing, and social media marketing are a part of digital marketing.
What is Digital Marketing?
When electronic channels are made use of to promote the brand, company, services, and products, then we call it digital marketing.
Digital marketing is further of two main types – online marketing channels and offline marketing channels.
→ Online Marketing Channels:
- Website marketing
- Search engine optimization (SEO)
- Pay per click advertising (PPC)
- Content marketing
- Email marketing
- Social media marketing
- Affiliate marketing
- Mobile marketing
- Video marketing
→ Offline Marketing Channels:
- TV Marketing
- SMS marketing
- Radio marketing
- Billboard marketing
What is Social Media Marketing?
The process of promoting services or products as well as building a strong relationship with your target audience via various social media channels is known as social media marketing.
The social media platforms allows the company to share their images, stories, messages, audio, etc. directly to the people related to them. Sellers get to carve an online presence for themselves while establishing a voice. Further, it becomes easier to track the success, growth, and engagement of buyers and clients through tools such as data analytics provided by these networks.
The primary social media platforms are:
- Google plus
Social media marketing can be done in two ways:
- Free – Social media is free for everybody and sellers can make use of it to promote their products & services by making account, creating groups, sharing, and tagging.
- Paid – Paid advertising is when you spend money to get more engagement.
What is the difference between these digital marketing & social media marketing?
By now you must have realised the difference between digital marketing and social media marketing.
Digital marketing can be used as an umbrella term that covers social media marketing as one of its components.